RESUME / 履歷 | 馮欣柔 FENG HSIN JOU

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馮欣柔 FENG HSIN JOU

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Work Experience

Dcard Co., Ltd.

Taiwan’s largest anonymous social platform with 4 million MAU.

Sr. Product Manager

May 2023 – Present・2 yrs 10 mos

Creator Growth & Psychological Safety: Achieved 2-2.2× higher monthly average posting volume by introducing graduated comment management tools that improved creator psychological safety while maintaining public discussion transparency. Read More ❯

Visibility & Engagement Optimization: Achieved 37% increase in DAU for profile wall views within 2 months by UI revamping and implemented personalized discovery features to enhance creator appeal and visibility based on data-driven market insights. Read More ❯

Achieved 12% increase in DAU (Daily Active User) for posting within one month by optimizing the posting process to reduce users’ psychological barriers. Read More ❯

Moneybook Co., Ltd.

Taiwan's first and only financial account fintech aggregator, revolutionizing the way users manage their finances.

Sr. Product Manager

Jan 2021 – Jan 2023 ・2 yrs

Retention Optimization: Achieved 67% increase in the 30-day retention rate within 1 month by delivering financial change summaries. Read More ❯

Activation Optimization: Achieved 12% increase in the conversion rate of linked bank accounts within 1 quarter by improving the onboarding process. Read More ❯

Activation Optimization: Achieved 10% increase in the conversion rate of linked bank accounts by testing push notification copies through A/B test. Read More ❯

Data-Driven Infrastructure: Established a comprehensive product tracking system and success metrics from scratch. This allowed the team to assess performance and identify strategic growth opportunities through quantitative analysis, rather than intuition.

Roadmap & Execution Excellence: Managed the full product lifecycle and long-term roadmap, ensuring all sprints and specifications were aligned with the core business vision.

Product Manager

Sep 2018 – Jan 2021 ・2 yrs 6 mos

Open Banking Leadership: Spearheaded the Open Banking API integration for 21 banks, establishing Moneybook as the market-leading Third-Party Service Provider (TSP) in Taiwan. I managed the full lifecycle from conceptualization to execution, setting the standard for
cross-institutional financial data exchange. Read More ❯

Fintech Ecosystem Expansion: Launched the e-bill API payment service, enabling over TWD 70M in monthly payment processing. By identifying and solving user friction in bill management, I significantly enhanced payment efficiency and user stickiness within the platform.

Regulatory & Compliance Strategy: Acted as the primary liaison with financial regulators and bank legal teams to align innovative business models with evolving legal frameworks. I proactively mitigated compliance risks, ensuring that all domestic and cross-border
initiatives met strict industry standards during rapid scaling.

Skillsets

Product Management

Strategy & Roadmap

Product Metrics Map

Market Analysis

Stakeholders Management

Agile Methodology

Product Discovery & Spec

User Experience Research
User Journey Map
Wireframing & Prototyping
Usability Testing
A/B/n Testing

Data Collection & Analysis

Statistical Analysis
Data Visualization
SQL

Technical Spec

Function Flow
Sequence Flow
API Design & Documentation
Postman

Education

Industrial and Business Psychology, Master's Degree

Sep 2016 - Jul 2018

Soochow University

Clinical Psychology, Bachelor's Degree

Sep 2012 - Jul 2016

Fu Jen Catholic University

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