RESUME / 履歷 | 馮欣柔 FENG HSIN JOU

Work Experience

Dcard Co., Ltd.

The largest anonymous social platform in Taiwan, which has expanded to one Northeast Asian country (Japan) and two Southeast Asian countries (Hong Kong, Malaysia).

Sr. Product Manager

May 2023 – Present・2 yrs

Responsibilities

Analyze market trends and product performance to deliver product development recommendations, driving data-informed decisions that shape product strategy.
Develop and implement initiatives to enhance creator engagement and retention, defining metrics to evaluate creator performance within the ecosystem.
Mentor associate product managers by providing guidance and support in product development, and project management, fostering collaboration and a high-performing team environment.
Implemented the Scrum methodology within the development team, establishing a unified process from development to deployment to enhance predictability and stability in product delivery.

Key Achievements

Achieved a 37% increase in DAU (Daily Active User) for profile wall views within two months by revamping the UI and implementing personalized features to enhance creator visibility and appeal. Read More ❯

Achieved a 12% increase in DAU (Daily Active User) for posting within one month by optimizing the posting process to reduce users’ psychological barriers. Read More ❯

Moneybook Co., Ltd.

Taiwan's first and only financial account fintech aggregator, revolutionizing the way users manage their finances.

Sr. Product Manager

Jan 2021 – Jan 2023 ・2 yrs

Responsibilities

Define and manage the long-term feature roadmap, ensuring alignment with business objectives and overall vision.
Established comprehensive product metrics to assess performance and strategically identify optimization opportunities.
Manage and prioritize product backlogs, ensuring clear sprint goals and on-schedule execution of product specifications.

Key Achievements

Achieved a 67% increase in the 30-day retention rate by delivering financial change summaries after each bank account sync. Read More ❯

Achieved a 12% increase in the conversion rate of linked bank accounts within one quarter by improving the onboarding process. Read More ❯

Achieved a 10% increase in the conversion rate of linked bank accounts by testing push notification copies through A/B test. Read More ❯

Product Manager

Sep 2018 – Jan 2021 ・2 yrs 6 mos

Responsibilities

Lead domestic and cross-border financial services initiatives, partnering with diverse banks from conceptualization to successful execution.
Collaborate with regulators to align business models with legal developments, ensuring compliance and minimizing conflicts.

Key Achievements

Led the open banking API project for 21 banks, positioning Moneybook as the top third-party provider in the market. Read More ❯

Achieved a 55% increase in the number of automated response cases by revamping the customer service automated response system.

Launched the e-bill API service, enabling over TWD 70 million in monthly payment processing and improving customer payment efficiency.

Skillsets

Product Management

Strategy & Roadmap

Product Metrics Map

Market Analysis

Stakeholders Management

Agile Methodology

Product Discovery & Spec

User Experience Research
User Journey Map
Wireframing & Prototyping
Usability Testing
A/B/n Testing

Data Collection & Analysis

Statistical Analysis
Data Visualization
SQL

Technical Spec

Function Flow
Sequence Flow
API Design & Documentation
Postman

Education

Industrial and Business Psychology, Master's Degree

Sep 2016 - Jul 2018

Soochow University

Clinical Psychology, Bachelor's Degree

Sep 2012 - Jul 2016

Fu Jen Catholic University